The Jewellery Market is only expanding- it is projected to grow to $292 billion by 2025. In order to get your share of this market it is imperative to enhance your business’ marketing skills to keep up with the market. Here are some key factors to consider when it comes to enhancing how you market your business.
Who buys your product? This is important to look at when considering advertising strategy and website layout. For example, if you are selling vintage jewellery, your clientele may be antique collectors or vintage clothing enthusiasts, so you would need to tailor your website to that market. If you’re selling unique, unusual jewellery, you would need your website and marketing strategy to reflect that.
How you present your product on your website is extremely important when it comes to marketing for a jewellery business. Making sure the images you collect for your product are accurate and show the product in the best light are extremely important. Emotional storytelling through the images on your site can prove to be a great marketing tool. Compelling storytelling through the right images alongside a good testimonial may convince people to buy your products and can be an amazing marketing tool when done correctly.
There is a huge market for jewellery on online marketplaces such as Etsy or eBay. For example, there is a huge vintage engagement ring market on Etsy alone. Research has shown that many people looking for particular pieces look on these sites often. Working with these online marketplaces may be key to widening your share of the jewellery market.
Attending networking events, getting the name of your business out there and handing our business cards are a great way to market your company. Reaching out to local press may also work as a good tool in order to get more traffic towards your site, and increase sales.
Creating social media pages for your business on visual sites such as Instagram, Facebook and TikTok may help get your product seen by more people, and increase sales. Uploading images that display your product in an enticing way may attract more people to your business- using the right tags can further optimise your outreach.
Having a loyalty scheme (such as a loyalty card for a percentage off a 6th purchase) or a referral scheme is a great way to market your business and get a loyal customer base,
Influencers have a large following that often follow the influencer for a certain thing, such as fashion, style, or beauty. By reaching out to local influencers and asking them to promote your business to their following in exchange for product nay be a great way to expand your customer base, and may secure your place in a modern jewellery market.