Once many dentists have completed their training and become fully qualified dentists, many dream of opening their own dental practice. However, many people don’t know that marketing is crucial for securing new patients when you first open a dental practice. You need to prove to your local community that you’re a dental professional worth going to, one that can be trusted. There are many ways you can do that through marketing methods and reaching out to your local community. If you’ve opened your own dental practice in 2023, here is everything you need to know about attracting patients to your practice!
One of the main ways people in the modern world will find a business or practice is through the internet, on search engines. Therefore, it’s crucial that you make a website and social media profiles for your business, allowing potential patients to contact you via these avenues. This will make it much easier for potential clients in the local area to find your business, and contact you about any enquiries they may have. A leading Cheltenham dentist has given advice on creating an online presence for your dental practice – ‘make sure your services and prices are easy to access, and make sure your contact information is clearly visible on the website.’
Creating an online presence is crucial to business success in the modern world, however, you should also consider digital marketing to strengthen your dental practice’s digital presence. Considering things such as SEO (search engine optimisation) and social media advertising are all great ways you can reach potential patients in your local area, and get the world out about your business. Ensure you’re considering digital marketing strategies in your marketing plan.
One of the best ways you can ingratiate yourself into the local area and spread the word about your business is to work closely with local media. Many people still read local newspapers, particularly if they are available online. If you can, make sure you’re getting advertising in local newspapers or working with local journalists to secure an article about your business. This is a great way to secure your business within the local area, and attract local patients. It’s important that you focus on the local area, as this is where the majority of your patient base will come from.
Holding an open day to show the local area your business, your staff and your services is a great way to attract people from the local community to your dental practice. You can hold an open day and invite everyone in the local area via a flyer, and give out branded merchandise (such as toothbrushes, floss etc) alongside specific dental advice. Marketing researchers looked into the market for Leamington Spa orthodontics and found patients who attended a dental practice’s open day were more likely to consider getting treatment, especially if they received information about the procedure. This is one of the best ways you can introduce your brand and dental practice to the local community, and attract patients to your practice.