One of the challenges of writing a cold email is finding a way to introduce yourself. Remember, a cold email is sent to a receiver who doesn’t know you. While trying to craft a good introduction, you may find yourself starting at the blinking cursor without any idea. 

Compared to an in-person social setting, you can use a friendly tone. However, for a cold email, you must balance using a friendly and formal tone. Read and learn how to write the perfect cold email introduction.

Write a compelling subject line.

Your cold email will be thrown to the thrash without a compelling subject line. An interesting subject line is one factor that ignites the reader’s attention. The subject line shouldn’t be too lengthy.

Personalize the email

The first line of the body of your cold email is vital to your marketing campaign’s success. Introduce yourself to the reader and state your first name. You may not have to state your full name depending on the industry. You can write your full name during the closing. Highlight a few things about yourself, and if you can, let the receiver have an idea of their business or kind of person.

Provide value

Before you make any request, ensure that you provide value. Unfortunately, some people start asking for patronage from the line of their cold emails without stating their goods and services that will benefit the receiver. If the receiver finds value in your product and services, they will be urged to read further.

Add a call to action.

A call to action is eminent in a cold email. If your cold email lacks a formidable call to action, then you have lost the purpose of sending it. The contact address, phone number, and social handles should be active. Let the customer know when you are open for business and possibly your time zone. 

Conclusion 

Remember that first impressions can make or mare a prospective business partnership. Therefore, your introduction of the cold email should be apt, or your goal of writing the message will be defeated. Visit https://www.lemlist.com/blog/ai-sales-tools to learn more.

By Melati