Da Nang, a coastal city in Vietnam, has secured the 6th spot in Asia for returning international visitors, according to a recent ranking by the outlet. The city’s appeal stems from its transport infrastructure, convenient access, and a diverse range of services and entertainment options.
In the first half of 2026, Da Nang recorded Vietnam’s highest rate of returning international visitors, outperforming Ho Chi Minh City, Nha Trang, Hanoi, and Phu Quoc. This achievement highlights the city’s consistent attractiveness to international travelers.
Da Nang’s ranking is particularly notable, surpassing well-known destinations like Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru. Its diverse offerings—including beaches, resorts, nature, culture, cuisine, and heritage—provide visitors with experiences that encourage repeat visits.
Vietnam ranked third in Asia for returning international visitors, behind Japan and Thailand. This regional context shows the growing appeal of Vietnamese destinations, with Da Nang leading the way. Compared to other rising destinations, Da Nang balances modern amenities with cultural and natural attractions, a strategy also effective in places like Bali, which ranked second in Asia.
The city’s tourism industry has grown significantly. Accommodation and food service revenue reached VND46.93 trillion (US$1.78 billion) in the first eight months of 2026, a 25.1% increase year-on-year. Accommodation establishments served over 14.2 million visitors, up 24.9% from the previous year.
The outlet’s ranking highlights the importance of returning visitors as a key indicator of a destination’s long-term appeal. Da Nang’s success in this area shows its ability to attract first-time visitors and create lasting impressions that encourage return trips. As it continues developing its tourism infrastructure, the city is likely to remain a top Asian destination, offering a unique blend of experiences catering to diverse interests.
Da Nang’s growth reflects Vietnam’s broader tourism success. With its strategic balance of modern and traditional attractions, the city exemplifies how destinations can thrive by meeting varied traveler preferences.
The first eight months of 2026 saw Da Nang’s tourism revenue surge to VND46.93 trillion, a 25.1% increase. Accommodation establishments hosted 14.2 million visitors, up 24.9% from 2025.
Da Nang’s ability to retain visitors positions it as a model for sustainable tourism growth in Asia. Its continued development promises to solidify its ranking among top destinations.